The Sitana collection

The Sitana collection is meticulously shaped in carefully chosen materials, made by the best jewellers with an exceptional sense of quality, perfection and aesthetic. The round shapes are inspired by the details of the double bridle – the bridle that is only used for high level of dressage – assembled in a delicate way, demanding extraordinary craftsmanship.

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The Matiné Collection

This was where it all started. With the design of the first brooch, Helgstrand Jewellery was established. The name had to be unique similar to the concept. Discretely inspired by the simple and round shape of the rings of the bit, we find the Matiné piece to be classic and elegant assembled with utterly accuracy and completed with the most dazzling white diamonds or white zircons.

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The Hublot Collection

Driven by a passion, Helgstrand and Hublot have side by side launched one pioneering concept after the other and now the time has come to merge the best of both worlds. With absolute finesse and advanced technology in a careful combination with state-of-the-art materials and unique details from the Helgstrand brand, we can proudly present the first Helgstrand-Hublot watches.

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